WEBSITE PRIVACY NOTICE
Echo Ghana
Last Updated 5 October 2026
1. About this Privacy Notice
At Echo Ghana, we take the privacy and protection of personal information seriously.
This Privacy Notice explains how SP Echo Ghana Limited, trading as Echo Ghana (“Echo Ghana”, “we”, “us” or “our”), collects, uses, stores and protects personal information when you visit our website, contact us through the website or otherwise interact with us through it.
It also explains who we may share your information with, where it may be processed, how long we keep it and your rights in relation to your personal information.
This Privacy Notice has been prepared with reference to Ghana's Data Protection Act, 2012 (Act 843), overseen by the Data Protection Commission (DPC).
2. Who is responsible for your information?
The organisation responsible for personal information processed through this website is:
SP Echo Ghana Limited, trading as Echo Ghana
9th floor, Ridge Tower, Ridge, Accra, Kaneshie, Accra, Ghana
For questions about this Privacy Notice or the way we handle your personal information, please contact:
Email: privacy@echogroup.africa
3. What information do we collect?
The information collected depends on how you interact with the website. When you contact us through our website, we may collect:
- your first and last name;
- company or organisation;
- email address;
- telephone number;
- information you include in your enquiry; and
- technical information associated with your interaction or submission, including your IP address and the page from which an enquiry was submitted.
We may also process limited technical information necessary to operate, maintain and secure our website, including information used to identify and prevent spam, fraud and automated abuse.
Providing information through our contact form is voluntary. However, if you do not provide the information necessary for us to understand and respond to your enquiry, we may not be able to assist you. Please do not include sensitive personal information in the free-text enquiry field unless it is necessary for us to assist you.
4. How do we use your information?
We may use personal information collected through the website to:
- receive, manage and respond to your enquiries;
- communicate with you about the products, services or support you have asked about;
- manage subsequent business discussions arising from your enquiry;
- operate, maintain and secure our website;
- identify and address technical problems, misuse or security threats;
- maintain appropriate business records; and
- meet applicable legal and regulatory requirements.
We collect and process personal information only where it is necessary, relevant and not excessive for the purpose concerned.
5. Our basis for processing your information
We process personal information in accordance with applicable Ghanaian data-protection law. Depending on the circumstances, we may process your personal information:
- with your consent;
- where necessary for a contract with you or in connection with a requested service;
- where authorised or required by law;
- where necessary to protect your legitimate interests;
- where necessary for the proper performance of a statutory duty; or
- where necessary to pursue our legitimate interests or those of a third party, subject to applicable law.
6. Who may we share your information with?
We do not sell your personal information. Personal information may be shared where reasonably necessary with:
- authorised Echo personnel who need the information to respond to or manage your enquiry;
- other Echo companies where their involvement is necessary to provide the information, service or support you have requested;
- service providers that support our website, hosting, email, security and IT operations;
- professional advisers where necessary; and
- regulators, courts, law-enforcement authorities or other bodies where disclosure is required or permitted by law.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is protected.
7. International processing and transfers
Some of the technology infrastructure used to operate the Echo Ghana website is located outside Ghana.
Personal information submitted through this website is hosted and stored using infrastructure located in the United Kingdom. Website enquiry notifications are also processed using email infrastructure located in the United Kingdom.
This means that personal information submitted through the website may be transferred from Ghana and processed or stored in the United Kingdom.
Where we use service providers outside Ghana to process personal information on our behalf, we take appropriate steps to ensure that the information is protected and handled in accordance with applicable data-protection requirements.
8. How long do we keep your information?
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including managing an enquiry or subsequent business relationship and meeting applicable legal, regulatory, accounting or record-keeping requirements.
Website enquiries will ordinarily be retained for five years, unless there is a legitimate or legal reason to retain particular information for longer.
Technical information such as IP addresses will be retained for five years, where collected.
When personal information is no longer required, we will securely delete, destroy or de-identify it as appropriate.
9. How do we protect your information?
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
We also take reasonable steps to ensure that third parties processing personal information on our behalf provide appropriate protection.
No internet-based system can be guaranteed to be completely secure. We therefore review our website and information-handling arrangements and take appropriate action where risks are identified.
10. Cookies and website technologies
Our website is primarily used to provide information about Echo Ghana and enable visitors to contact us. We use Google reCAPTCHA to help protect website forms against spam, fraud and automated abuse. reCAPTCHA processes limited technical and interaction information to assess whether an interaction is likely to be legitimate and may set a necessary security cookie (_GRECAPTCHA) for this purpose. Google processes this information on our behalf as a service provider.
We do not currently use Google Analytics or other advertising analytics through MonsterInsights on this website.
If we introduce non-essential analytics, advertising or other tracking technologies in future, we will update our privacy and cookie information and introduce consent controls where required.
11. Direct marketing
If you contact us about our products or services, we may use your information to respond to your enquiry and manage any subsequent sales discussion.
We will only use your personal information to send you direct marketing communications where we have the appropriate consent or are otherwise permitted to do so under applicable law.
You may withdraw your consent or ask us to stop using your personal information for direct marketing at any time by using the unsubscribe option provided in the communication or by contacting us atprivacy@echogroup.africa.
Stopping marketing communications will not prevent us from contacting you where necessary to respond to an enquiry, provide a requested service or manage an existing business relationship.
12. Your rights
Under Ghana's data-protection framework, you have rights concerning your personal information. Depending on the circumstances, these include rights to:
- be informed about the processing of your personal information;
- request access to personal information held about you;
- receive information about the purpose for which it is processed and recipients or categories of recipients;
- request correction of personal information that is inaccurate or incomplete;
- object to certain processing;
- require processing likely to cause unwarranted damage or distress to cease; and
- require us to stop processing your personal information for direct-marketing purposes.
To exercise a right or ask a question about your personal information, contact: privacy@echogroup.africa. We may ask for information reasonably necessary to verify your identity before responding to a request.
13. Links to other websites
Our website may contain links to websites or online services operated by other organisations.
Echo Ghana is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by the relevant organisation before giving it personal information.
14. Children's personal information
Our website and Echo's services are intended primarily for businesses and business users and are not directed at children.
We do not knowingly use the website to solicit personal information from children. If we become aware that children's personal information has been submitted in circumstances where it should not have been collected, appropriate action will be taken in accordance with applicable law.
15. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in Echo's operations, the website, technology or applicable legal and regulatory requirements.
The current version will be published on this website and the Last updated date at the top of the notice will be changed when the notice is revised.
16. Contact us about privacy
If you have a question about this Privacy Notice, want to exercise a privacy right or have a concern about the way we have handled your personal information, please contact:
SP Echo Ghana Limited, trading as Echo Ghana
9th floor, Ridge Tower, Ridge, Accra, Kaneshie, Accra, Ghana
Email: privacy@echogroup.africa
17. Complaints
If you have concerns about our processing of your personal information, you may also lodge a complaint with Ghana’s Data Protection Commission (CPO).